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Custom software.More time for your business.

Automation, Analytics, and IT for small and midsize businesses. We build the tools that cut repetitive work, make your data useful, and connect the systems your team relies on.

Software built for the way your business works.

Work that gives people their time back.

See how the work takes shape: time tracking for CM Peck Inc., reporting for Quetzalli Zephyr, a learning platform for Hello Litmus Financial, and past GIS projects.

See the full work history

Automated Time Tracking & Activity Review

Automation · Client work

01

CM Peck Inc.

CM Peck time-tracking interface using sample data
Time-tracking walkthroughSample data · Human review

Calendar, email, and file activity become a draft of the working day. Each person reviews the entries before syncing them into the existing Microsoft Access system.

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Hours & Payroll Reporting

Analytics · Client work

02

Quetzalli Zephyr

Review staff hours and pay totals in one place, then export a CSV for the existing payroll workflow. Monthly review and a paid ledger keep the information organized.

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Online Learning Platform

IT · Client work

03

Hello Litmus Financial

Lessons, quizzes, learner progress, and course administration come together in one platform. The platform is built; course content is still in production.

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GIS Mapping & Location Tools

Analytics · Past work

04

Public geography, address matching, and field tools

Make location information something people can search, explore, and take into the field. Past projects bring address lookup, rooftop coordinates, geographic boundaries, and printable field lists together.

  • Find nearby locations from an address
  • Match addresses to rooftop coordinates
  • Organize mapped areas by boundaries
  • Turn areas into printable field lists

Explore a public example: choose a House district to highlight its area on Oʻahu. The outlines show the precincts grouped within each district.

Read the work story
Oʻahu public precinct boundaries
Public Oʻahu precinct boundaries · Interactive mapping exampleHouse district 47

Good tools start with the people using them.

Fuel starts with the task taking up your time. We look at the tools you already use, work out what needs to change, and build around the way your team gets things done.

Built around your work

The work spans time tracking, reporting, GIS, learning platforms, and connected systems. Different projects call for different tools. The starting point is always a real task and the person who needs to do it.

Meet Sam
Landsat view of Kauaʻi showing the island's ridges, valleys, coast, and surrounding ocean
Kauaʻi from orbitLandsat 7 · USGS
01

Start with the real task.

Bring the problem you keep running into. We look at where the time goes and what a useful change would make possible.

02

Use what already works.

Connect the tools you depend on and build the parts that are missing from your workflow.

03

Keep people in control.

Drafts, review points, and clear controls keep the next action in the hands of the person doing the work.

04

Make the result useful.

A report, a field list, a time entry, or a working app: the result belongs in your everyday work.

Explore. Execute. Evolve.

Start with a conversation about what is taking up your time. Decide what to change, then put the solution to work. As your business grows and changes, the tools can grow with it.

  1. 01

    Explore

    Talk through your work, the sticking points, and the time you want back.

  2. 02

    Execute

    Build the solution around the task and the tools your team uses.

  3. 03

    Evolve

    Keep improving as your work changes and new needs come up.

Book a free call

Bring the task you want to make easier. We will work out the next step together.

Explore real projects

Look through the systems, reports, and tools built around other people’s work.

A practical software partner for your business.

Fuel builds custom software for small and midsize businesses nationwide. Based in Hawaii, founder Sam Peck brings automation, analytics, and IT together to solve the everyday problems between your people, information, and tools.

Start with the work you want to make easier. Build the tool around the people who will use it.

Sam Peck, founder of Fuel

Sam Peck

I’m Sam Peck, founder of Fuel. I work with small and midsize businesses and nonprofits to make the software they use fit the work they do.

My work includes time tracking for an architecture firm, hours reporting for a nonprofit, a custom learning platform, and GIS tools. I’m based in Hawaii and work with clients across the United States.

Bring me the spreadsheet, the manual handoff, or the task that keeps coming back. We’ll look at what already works and where a focused build can help.

AutomationAnalyticsITGIS & Mapping
Sam on LinkedIn

What it’s like to work with Fuel.

Client feedback on the tools, the process, and the time they have gotten back.

Chris Peck, founder of CM Peck Inc

Chris Peck

Founder · CM Peck Inc.

“The experience of working with Sam and fpfuel was the best customer/consultant experience I could have hoped for. Sam was capable beyond expectations and responsive to our needs. The results were quick and dramatic. My entire organization has had a weight lifted off of their shoulders because we solved a gnarly and persistent problem together.”

Client workAutomationPractical toolsTime back
View the project
Jessica Boyatt, founder of Quetzalli Zephyr

Jessica Boyatt

Founder · Quetzalli Zephyr

“FPFuel understood the time tracking tool we needed and created a stable dynamic solution. Communication was seamless and execution efficient. My non-profit is really benefiting from the hours that have been freed up to use our brain space and creativity for our mission.”

Client workAutomationPractical toolsTime back
View the project
Hannah Peck, founder of KEITA

Hannah Peck

Founder · KEITA

“Thank you to Sam and the team at Fuel!! I wanted to economize data entry, because it was taking up hours of my time as a small business operator. Sam helped me create a website that reads photos of receipts and automatically populates my bookkeeping spreadsheet with all of the purchase data. Super super useful! These guys are genuinely interested in helping, and can make a very impactful difference with just one phone call. Highly recommend :)”

Client workAutomationPractical toolsTime back
View the project

Let’s get your time back.

Tell us what is getting in your way, which tools you use, and what you want to make easier. Start with a free call or draft an email below.

What happens next

  1. 1Talk through the work
  2. 2Find the part that needs to change
  3. 3Decide on the next step together
contact@fuelthefirellc.com
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Automation, Analytics, and IT.

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